Press Release

July 18 2024

OMERGY and INTRAG join forces

OMERGY GmbH and INTRAG Internet Regional GmbH are merging their online marketing expertise for local businesses under OMERGY Holding. By combining their complementary services in search engine advertising (SEA) and search engine optimization (SEO), along with their industry know-how, offers both companies OMERGY and INTRAG numerous opportunities for growth and success.

Operational Independence and Strategic Leadership Adjustments

INTRAG and OMERGY will continue to operate independently in the market. The locations in Kiel and Hamburg will remain, and all employees will perform their usual tasks in their familiar environment. The only personnel changes will be in the management of both companies.

Burkhard Wehrmeyer is stepping down from the INTRAG management at his own request but will remain available as an advisor. His position will be taken over by OMERGY CEO Simone Baade-Doerfner, who will now hold a dual role. Similarly, INTRAG Managing Director Hartmut Wehrmeyer will join the OMERGY management team as Chief Product Officer, working alongside Simone Baade-Doerfner and Chief Operating Officer Carsten Schmidt to shape the future of OMERGY.

Added Value Through Collaboration

"I look forward to working with INTRAG to mutually expand our online marketing service portfolio. Our products and industry expertise complement each other perfectly, offering numerous opportunities for mutual benefit, especially for our customers," emphasizes OMERGY CEO Simone Baade-Doerfner. "We are the performance marketing market leader for lawyers in Germany, and INTRAG has 25 years of experience in online marketing for small and medium-sized businesses across over 200 industries. Together, we aim to become the market leader in online marketing for companies with regional target audiences in Germany, Austria, and Switzerland."

Milestone for INTRAG and OMERGY

"The merger with OMERGY is an important milestone for us. By pooling our SEO and SEA competencies on a unified technological platform, we can offer our customers even more powerful online marketing solutions with measurable results and top-notch service," says INTRAG Managing Director Hartmut Wehrmeyer. "Together, we will continue to drive the growth and improvement of our products and services, well-prepared for the future challenges of the local search market."

About INTRAG Internet Regional GmbH

With around 8,500 active customers, INTRAG is one of the leading online marketing agencies in Germany for small businesses and self-employed individuals who want to be found regionally. The Kiel-based company started 25 years ago with regional.de as a directory and now offers a wide range of standardized services as a full-service agency to improve visibility, present more effectively online, and measure success. By developing its own tools to optimize the visibility and advertising effectiveness of Google business entries, INTRAG is able to offer SEO services at attractive prices for customers with limited advertising budgets.

For more information, please visit: www.intrag.de

About OMERGY GmbH

OMERGY is an innovative provider of online marketing products, supporting local businesses across Germany since 2009 with efficient and reliable internet visibility and customer acquisition. The secret to OMERGY's success is a combination of a dedicated 50-person team and unique software, enabling the Hamburg-based company to offer its services at an unbeatable price with a satisfaction guarantee. Over 6,800 local businesses from various sectors—from lawyers to temporary employment agencies—have already benefited from measurable results, continuous campaign optimization, and personal support. Customers are very positive about OMERGY, and employees are highly satisfied as well. As a performance marketing leader for lawyers in Germany, OMERGY is one of the most popular employers on kununu and has been awarded the Top Company seal.

For more information, please visit: www.omergy.de

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