BrandMaker
BrandMaker is the leading provider of marketing resource management (MRM) systems in Europe.
BrandMaker's Marketing Efficiency Cloud is a modular solution suite for marketing communication by medium-sized and large organizations that continuously maps the entire marketing process – from planning and budgeting to creation, development, and asset management through to advertising production and logistics. Analysis and performance evaluation complete the process, creating a closed circuit in which the results of the action taken flow seamlessly into the planning and implementation of follow-up measures. In 2016, BrandMaker expanded its MRM solutions by introducing innovative software and a new method for lead qualification.
PINOVA acquired the stake of an existing shareholder in August 2014 and supported further growth of the company.
In February 2021, PINOVA sold its shares to Rubicon Technology Partners.
Website: www.brandmaker.com