BrandMaker is the leading provider of marketing resource management (MRM) systems in Europe. BrandMaker’s Marketing Efficiency Cloud is a modular solution suite for marketing communication by medium-sized and large organizations that continuously maps the entire marketing process – from planning and budgeting to creation, development, and asset management through to advertising production and logistics. Analysis and performance evaluation complete the process, creating a closed circuit in which the results of the action taken flow seamlessly into the planning and implementation of follow-up measures. In 2016, BrandMaker expanded its MRM solutions by introducing innovative software and a new method for lead qualification.